Look Good

Feel Good

Joel Verite
  • Fat Loss
  • Muscle Gain
  • Strength & Conditioning

Hello! My name is Joel

My fitness journey began when I was a lot younger, I loved taking part in sports, particularly rugby.
I quickly fell in love with the sport and joined my local clubs Southport and then Waterloo.


How I learnt to help others be their best

Through the years of playing I was picked up and played professional for Wigan Warriors and I also played at salford Red Devil’s later on in my career. At Wigan I attained my fitness instructor badge.

Not only from playing professional but from, research and education, I acquired a lot of skills and knowledge in understanding how our body and muscles work and the best and safest ways to push them to their limits with great technique, through different types of training and a well managed healthy balanced diet, your body can change dramatically.

I want to share all of my knowledge and use the skills I have attained to help get my clients to achieve their goals, whatever they may be.

If you are willing to put the work in, you will achieve anything.

  • NVQ Level 2 Exercise and Fitness & Gym induction
  • NVQ Level 3 Personal Training

We had a tough but rewarding cardio workout with Alan. Still suffering slightly, but good pain, so they tell us!! It is a fab gym with top class personal trainers getting the best out of you. It has worked wonders for our fitness levels, toned us up and dropped a dress size or 2. Alan is always so helpful and makes it fun at the same time


Great session with Alan. I left feeling like I had worked hard. Such a friendly place and I love going!


I couldn’t give you guys anything but 5*! I have been training with Alan and I have to say, the guy is amazing. Not only has he helped me with my training needs, but also my diet and most importantly my self-confidence. He always pushes me to the next level in my sessions, whilst having a laugh at the same time! I cannot thank him enough for how much he has helped me.


Didn’t think I would, but I have really enjoyed my training sessions with Alan – feeling fitter and healthier. I would recommend Verite Fitness to anyone wanting to change to a healthier lifestyle


For the past 2 years, I have training at Verite Fitness. Coming in, I considered myself to be relatively fit as I did quite a lot of running, although, I felt I needed additional inspiration.

I found the training provided by Alan extremely informative. I was advised to add more variety and weight training into my workouts to help me build more muscle. This, along with advice on nutrition and calories I should consume based on my height and activity level, gave me the extra push I needed, as well as help me feel fitter and more toned.

As someone who has a gym class phobia, I nervously gave the Verite bootcamp classes a try. This was a great decision as I do morning classes now whenever I can. The classes are a small group of friendly people, all of differing fitness levels. The classes change each week during the 6 week course, offering plenty of diversity in each session.

I have really felt the benefits from the expert advice I’ve been given, and recommend Verite Fitness to all, including gymphobe’s like me!


It has always been my ambition to join the Police, although passing the strength test was holding me back. Having failed twice it was my last chance to really be proactive and give myself the best chance to pass, so I got in touch with Alan Fitton. Through his professional guidance and support during my personal training sessions, I have now achieved my goal. In a relatively short space of time, I went from very little upper body strength to being able to exceed the police test requirements. Our sessions were always fun, always different and extremely motivational. Alan helped to build my confidence and make me believe in my ability to pass. I now have a real passion for weight training and pushing myself to be the best I can be. Alan has helped me not only to physically change shape but to also change my outlook on leading a healthy lifestyle and training in general. I would 100% recommend Alan to anyone wanting to achieve their fitness goals.

Look Good

Feel Good

Get In Touch Today ​

Connect with

Verite Fitness and Beauty


01704 620992

Connect with